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Thanks to Jeff Dossett, Executive Producer and General Manager at MSN, a lot. Jeff has created Everest Team INSPI(RED), a group of three elite mountaineers who will attempt to reach the summit of Mt. Everest and in the process inspire change.

Jeff and his fellow Team INSPI(RED) members will face the greatest climbing challenge in the world in hopes of building awareness about PRODUCT(RED)—a business model designed to raise money for The Global Fund to fight AIDS in Africa—and inspiring individuals to pursue big, bold goals with passion.